Announcements, CIMM Archive, Press Coverage, Uncategorized

CIMM Conducts Symphony For Cross-Platform Ad Test

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption.

More from CIMM

July 25, 2024
Announcements

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

July 1, 2024
Announcements

OMD’s Chrissie Hanson Joins CIMM Board of Directors

May 8, 2024
Announcements

CIMM Conducts Symphony For Cross-Platform Ad Test

More from CIMM

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

OMD’s Chrissie Hanson Joins CIMM Board of Directors

Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study

© 2024 Coalition for Innovative Media Measurement

Privacy Policy

follow CIMM