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CIMM Conducts Symphony For Cross-Platform Ad Test

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption.

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November 6, 2025
Announcements

CIMM and TVB Study Diagnoses Current Gaps in Local TV and Video Measurement and Kicks Off Search for Solutions

November 6, 2025
Public Research
Data Collaboration, Measurement & Currency

Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement

November 5, 2025
Announcements

CIMM Conducts Symphony For Cross-Platform Ad Test

More from CIMM

CIMM and TVB Study Diagnoses Current Gaps in Local TV and Video Measurement and Kicks Off Search for Solutions

Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement

CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising

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CIMM Conducts Symphony For Cross-Platform Ad Test

More from CIMM

CIMM and TVB Study Diagnoses Current Gaps in Local TV and Video Measurement and Kicks Off Search for Solutions

Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement

CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising

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