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Initiative looks to create nationally projectable “mega-sample” of TV tuning data leveraging the best aspects of both data sources   New York, NY, August 18th, 2016 – The Coalition for Innovative Media Measurement (CIMM) today issued an RFP seeking to combine Smart TV and Set Top Box (STB) data for the purpose of creating a […]

CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse   Seeks technical partner with “Big Data” experience to create a central library of digital video viewing data for publishers, advertisers and agencies to improve cross-platform measurement, media planning and buying   NEW YORK, NY – June 19, 2013 – The Coalition for […]

2nd annual Summit draws 200+ media & entertainment sector executives Discussions advocate for adopting new methodologies to better track video content on multiple screens and evaluate the effectiveness of advertisements Presentations, video recordings and photos available on the CIMM website NEW YORK, NY – April 22, 2013 – The Coalition for Innovative Media Measurement (CIMM) […]

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption. Read More…

The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising […]

US — Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM). The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year. Read More…

COLUMBIA, MD – June 11, 2012 – A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. (NYSE: ARB) and the Coalition for Innovative Media Measurement (CIMM) at the […]

Robert Barocci, pres and CEO of the Advertising Research Foundation, put it bluntly: “What we don’t know about media use seems to outweigh what we do know. And that’s tragic.” At ANA, CIMM, 4A’s and ARF’s Cross-Platform Video Measurement Summit in NYC Wed, cable ad execs, buyers and agency folk concurred that to better understand […]

For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek. But Arbitron CEO Bill Kerr […]

US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences. The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, […]

A&E, Scripps Join CIMM

September 8, 2011

The Coalition for Innovative Media Measurement (CIMM), a group that seeks to promote innovation in audience measurement for TV and cross-platform video, and that is backed by a number of TV programmers, media agencies and advertisers (previously announced members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group’s Mediabrands, […]

NEW YORK: A+E Networks and Scripps Networks are the newest members of of the Coalition for Innovative Media Measurement, which seeks to identify new ways of effectively measuring audiences across multiple platforms. There are now 24 active members, including CBS Corporation, Comcast Networks, Discovery Communications, NBCUniversal, News Corporation, Time Warner, Viacom and The Walt Disney […]

Team with existing CIMM Members including television content providers, media agencies and advertisers to identify new ways to effectively measure audiences across multiple platforms New York, NY – September 7, 2011 – The Coalition for Innovative Media Measurement (CIMM / www.cimm-us.org), today announced that A+E Networks and Scripps Networks LLC are the newest members of […]

A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, an alliance of media companies, ad agencies and advertisers focused on developing new ways to measure audiences across multiple platforms. CIMM was formed in the fall of 2009, in the hopes of spurring industry suppliers to deliver better ways of gauging cross-platform […]

Add two more influential cable programmers to the Coalition for Innovative Media Measurement — an initiative by Big Media and advertisers that hopes to update TV ratings system to account for viewing on new platforms including smartphones. The group is supported by heavyweights including AT&T, CBS, Comcast, Discovery, Disney, News Corp, Procter & Gamble, Starcom MediaVest, Time […]

The television industry is eager to get at the treasure trove of information that set-top-box data could provide, but Jane Clarke, managing director of the Coalition for Innovative Media Measurement, is finding that it is taking longer than expected to unlock. Utilizing set-top-box data is one of the two areas of media measurement that CIMM […]

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers. Read More…

Deadline for RFI Submission is December 4 New York — November 16, 2009 — Based on feedback received during its recent meetings with five different providers of set top box data, the Coalition for Innovative Media Measurement (CIMM) has posted a revised RFI (Request for Information) on its website, www.cimm-us.org. Deadline for submission of the […]

Denver — The Coalition for Innovative Media Measurement moved into high gear last week, launching a Website at www.cimm-us.org. The organization also was gearing up to officially release its long-awaited request for proposals, according to executives familiar with discussions. The first RFP is aimed at soliciting a set-top-box data study based on three to six […]