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CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse   Seeks technical partner with “Big Data” experience to create a central library of digital video viewing data for publishers, advertisers and agencies to improve cross-platform measurement, media planning and buying   NEW YORK, NY – June 19, 2013 – The Coalition for […]

2nd annual Summit draws 200+ media & entertainment sector executives Discussions advocate for adopting new methodologies to better track video content on multiple screens and evaluate the effectiveness of advertisements Presentations, video recordings and photos available on the CIMM website NEW YORK, NY – April 22, 2013 – The Coalition for Innovative Media Measurement (CIMM) […]

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption. Read More…

The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising […]

US — Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM). The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year. Read More…

COLUMBIA, MD – June 11, 2012 – A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. (NYSE: ARB) and the Coalition for Innovative Media Measurement (CIMM) at the […]

Robert Barocci, pres and CEO of the Advertising Research Foundation, put it bluntly: “What we don’t know about media use seems to outweigh what we do know. And that’s tragic.” At ANA, CIMM, 4A’s and ARF’s Cross-Platform Video Measurement Summit in NYC Wed, cable ad execs, buyers and agency folk concurred that to better understand […]

For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek. But Arbitron CEO Bill Kerr […]

US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences. The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, […]