CIMM Issues RFP For Combining Smart TV and Set Top Box Data

Initiative looks to create nationally projectable “mega-sample” of TV tuning data leveraging the best aspects of both data sources   New York, NY, August 18th, 2016 – The Coalition for Innovative Media Measurement (CIMM) today issued an RFP seeking to combine Smart TV and Set Top Box (STB) data for the purpose of creating a […]

CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse

CIMM Issues Request for Proposals to Build Comprehensive Digital Video Data Warehouse   Seeks technical partner with “Big Data” experience to create a central library of digital video viewing data for publishers, advertisers and agencies to improve cross-platform measurement, media planning and buying   NEW YORK, NY – June 19, 2013 – The Coalition for […]

CIMM Industry Event Shines Light on Ways to Improve Cross-Platform Video Measurement

2nd annual Summit draws 200+ media & entertainment sector executives Discussions advocate for adopting new methodologies to better track video content on multiple screens and evaluate the effectiveness of advertisements Presentations, video recordings and photos available on the CIMM website NEW YORK, NY – April 22, 2013 – The Coalition for Innovative Media Measurement (CIMM) […]

CIMM Conducts Symphony For Cross-Platform Ad Test

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption. Read More…

Ad, Media Coalition Taps Symphony To Orchestrate ‘Cross-Platform’ Ad Effect Research

The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising […]

CIMM finds multi-screen consumers engaging with brands

US — Consumers are increasingly using multiple screens to engage with brands while viewing television shows, according to research from the Coalition for Innovative Media Measurement (CIMM). The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year. Read More…

Ad Execs Present New Tools for Cross-Platform Tracking

Robert Barocci, pres and CEO of the Advertising Research Foundation, put it bluntly: “What we don’t know about media use seems to outweigh what we do know. And that’s tragic.” At ANA, CIMM, 4A’s and ARF’s Cross-Platform Video Measurement Summit in NYC Wed, cable ad execs, buyers and agency folk concurred that to better understand […]

Arbitron Wants PPMs Used More In TV Measurement

For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek. But Arbitron CEO Bill Kerr […]

CIMM adds new members A+E and Scripps

US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences. The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, […]