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NEW YORK: A+E Networks and Scripps Networks are the newest members of of the Coalition for Innovative Media Measurement, which seeks to identify new ways of effectively measuring audiences across multiple platforms. There are now 24 active members, including CBS Corporation, Comcast Networks, Discovery Communications, NBCUniversal, News Corporation, Time Warner, Viacom and The Walt Disney […]

Team with existing CIMM Members including television content providers, media agencies and advertisers to identify new ways to effectively measure audiences across multiple platforms New York, NY – September 7, 2011 – The Coalition for Innovative Media Measurement (CIMM / www.cimm-us.org), today announced that A+E Networks and Scripps Networks LLC are the newest members of […]

A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, an alliance of media companies, ad agencies and advertisers focused on developing new ways to measure audiences across multiple platforms. CIMM was formed in the fall of 2009, in the hopes of spurring industry suppliers to deliver better ways of gauging cross-platform […]

Add two more influential cable programmers to the Coalition for Innovative Media Measurement — an initiative by Big Media and advertisers that hopes to update TV ratings system to account for viewing on new platforms including smartphones. The group is supported by heavyweights including AT&T, CBS, Comcast, Discovery, Disney, News Corp, Procter & Gamble, Starcom MediaVest, Time […]

The television industry is eager to get at the treasure trove of information that set-top-box data could provide, but Jane Clarke, managing director of the Coalition for Innovative Media Measurement, is finding that it is taking longer than expected to unlock. Utilizing set-top-box data is one of the two areas of media measurement that CIMM […]

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers. Read More…

Deadline for RFI Submission is December 4 New York — November 16, 2009 — Based on feedback received during its recent meetings with five different providers of set top box data, the Coalition for Innovative Media Measurement (CIMM) has posted a revised RFI (Request for Information) on its website, www.cimm-us.org. Deadline for submission of the […]

Denver — The Coalition for Innovative Media Measurement moved into high gear last week, launching a Website at www.cimm-us.org. The organization also was gearing up to officially release its long-awaited request for proposals, according to executives familiar with discussions. The first RFP is aimed at soliciting a set-top-box data study based on three to six […]