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CIMM adds media firms to coalition

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers.

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CIMM adds media firms to coalition

More from CIMM

CIMM Announces Action Plan for an Open, Universal Watermarking Solution

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

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