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CIMM adds media firms to coalition

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers.

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July 25, 2024
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May 8, 2024
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CIMM adds media firms to coalition

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CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

OMD’s Chrissie Hanson Joins CIMM Board of Directors

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