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CIMM adds media firms to coalition

NEW YORK — The Coalition for Innovative Media Measurement has added media firms Gannett, Belo and Hearst, as well as PepsiCo, ConAgra and Microsoft, expanding its membership to 21 content providers, media agencies and advertisers.

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CIMM adds media firms to coalition

More from CIMM

CIMM and TVB Study Diagnoses Current Gaps in Local TV and Video Measurement and Kicks Off Search for Solutions

Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement

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CIMM adds media firms to coalition

More from CIMM

CIMM and TVB Study Diagnoses Current Gaps in Local TV and Video Measurement and Kicks Off Search for Solutions

Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement

CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising

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