The Coalition for Innovative Media Measurement (CIMM), a group that seeks to promote innovation in audience measurement for TV and cross-platform video, and that is backed by a number of TV programmers, media agencies and advertisers (previously announced members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group’s Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Time Warner, Unilever, Viacom and The Walt Disney Company), has announced that A&E Networks and Scripps Networks have joined it, increasing its membership to 24 companies.
