CIMM Posts Updated RFI on Website,

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Deadline for RFI Submission is December 4

New York — November 16, 2009 — Based on feedback received during its recent meetings with five different providers of set top box data, the Coalition for Innovative Media Measurement (CIMM) has posted a revised RFI (Request for Information) on its website, Deadline for submission of the RFI is December 4, and all interested parties are invited to visit the website for more information.

The RFI is part of CIMM’s overall RFP process, which will initially focus on set top box data measurement. The group’s other area of focus – cross platform video measurement — will be addressed shortly. CIMM recently met with five current providers of set top box data – Nielsen, Rentrak, TiVo, TRA and TNS – to solicit feedback on the set top box RFP process and discuss how those companies would like to work with CIMM going forward.

The meetings were a first step in a new approach CIMM is taking with the overall RFP process. Rather than designating one “winner” among multiple proposals across the industry, CIMM intends to foster a collaborative relationship with various data and technology providers to help identify and fund multiple projects that meet the group’s criteria.

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