A+E, Scripps Join Coalition for Innovative Media Measurement

Dots_6 Color

B and C logoA+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, an alliance of media companies, ad agencies and advertisers focused on developing new ways to measure audiences across multiple platforms.

CIMM was formed in the fall of 2009, in the hopes of spurring industry suppliers to deliver better ways of gauging cross-platform media consumption and using set-top box data for audience measurement — whether those come from Nielsen or someone else.

Read More…

More from CIMM

CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable