A+E And Scripps Networks Join Group Studying Ways To Revamp TV Ratings

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Deadline Hollywood logoAdd two more influential cable programmers to the Coalition for Innovative Media Measurement — an initiative by Big Media and advertisers that hopes to update TV ratings system to account for viewing on new platforms including smartphones. The group is supported by heavyweights including AT&T, CBS, Comcast, Discovery, Disney, News Corp, Procter & Gamble, Starcom MediaVest, Time Warner, and Viacom.

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