CIMM adds new members A+E and Scripps

September 8, 2011

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US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences.

The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, Microsoft, News Corporation and P&G.

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