Ad, Media Coalition Taps Symphony To Orchestrate ‘Cross-Platform’ Ad Effect Research

July 17, 2012

MediaPostThe Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly “cross-platform” media world, has tapped Symphony Advanced Media to “pilot test” what it hopes will be a better approach for measuring the effectiveness of advertising placed across various media.

Read More…