Arbitron Wants PPMs Used More In TV Measurement

Dots_6 Color


For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek.

But Arbitron CEO Bill Kerr piped in quickly and sternly: “I think you can draw any conclusions from Sean’s comments that you want to draw.”

Read More…

More from CIMM

CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable