Arbitron Wants PPMs Used More In TV Measurement

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For a while now, Arbitron’s COO Sean Creamer has been suggesting that the portable people meter (PPM) could play a more prominent role in TV measurement. During his comments last week, a J.P. Morgan executive wondered whether the company had offered Viacom help recently — it was tongue in cheek.

But Arbitron CEO Bill Kerr piped in quickly and sternly: “I think you can draw any conclusions from Sean’s comments that you want to draw.”

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