Author: admin

January 25, 2011
CIMM Archive, Press Coverage

Nielsen’s Post-IPO Challenge: Preserving Ratings Monopoly

January 12, 2011
CIMM Archive, Press Coverage

Watching the TV watchers; Companies jostle to measure network, online audiences

October 27, 2010
Announcements, CIMM Archive

Coalition for Innovative Media Measurement Prioritizes Near Term and Long Term Uses for Set-Top Box Data

August 24, 2010
CIMM Archive, Press Coverage

While you’re watching, TiVo watches you

August 10, 2010
Announcements, CIMM Archive

Groundbreaking Cross-Media Research Using “Hub and Fusion” Launched For The First Time In The Us By CIMM – The Coalition For Innovative Media Measurement

August 10, 2010
CIMM Archive, Press Coverage

Group Formed to Create Consistent Set-Top TV Data

August 10, 2010
CIMM Archive, Press Coverage

CIMM to Help Launch New Cross-Platform Measurement

July 26, 2010
Announcements, CIMM Archive, Press Coverage, Uncategorized

CIMM Harnessing Set-Top-Box Data; Coalition eager to apply measurement precision to advanced advertising

July 26, 2010
CIMM Archive, Press Coverage

Tallying Up Viewers

July 17, 2010
CIMM Archive, Press Coverage

The New Ad-Buying Measures That May Be on Tap This Fall