Group Formed to Create Consistent Set-Top TV Data

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B and C logoCable, satellite and telco multichannel video distributors have formed a broad coalition to create guidelines putting television viewing data from set-top boxes into a consistent, accurate and usable form.

The group, working with NCC Media, which sells local commercials for the operators, will be working with the Media Ratings Council to develop industry guidelines so that the data will be the same from operator to operator, making it more useful and valuable.

 

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