Watching the TV watchers; Companies jostle to measure network, online audiences

January 12, 2011

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It’s probably the single biggest issue vexing the television biz these days: How to measure ratings on the Internet?

As viewing of TV and movies via broadband platforms is becoming more prevalent, there’s a growing need for uniformity and standards among Internet ratings services. At present, it’s a Wild West of dueling providers and methodologies.

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