CIMM to Help Launch New Cross-Platform Measurement

August 10, 2010

The Coalition for Innovative Media Measurement announced a cross-platform media research project Tuesday (Aug. 10) that could lead to the launch of a new syndicated multi-media measurement service.

The project is based on a research service used in the U.K. called IPA TouchPoints, which provides the British media industry with a single source of planning data across TV and out of home video, radio, print, online and mobile….

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

CIMM to Help Launch New Cross-Platform Measurement

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