CIMM, ANA, 4A’s, ARF Joint Event Calls For Industry Collaboration to Improve Cross-Platform Measurement

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Summit draws scores of media executives; Presentations center on urgent need to develop new ways to measure cross-platform video, eliminate current inefficiencies
Presentations and a recording available at the CIMM website

NEW YORK, NY – February 16, 2012 – The Coalition for Innovative Media Measurement (CIMM), today announced that nearly 300 executives from leading advertising agencies, media companies, brands, and networks attended the “Cross-Platform Video Measurement Summit” yesterday in New York City.

Organized by CIMM in conjunction with the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A’s) and the Advertising Research Foundation (ARF), and featuring a distinguished lineup of speakers from throughout the industry, the event focused on the increased urgency for collaboration to solve the growing cross-platform measurement challenges facing the media industry.

Jane Clarke, Managing Director for CIMM, said, “The tone of the afternoon was upbeat, though I think everyone understands what’s at stake and that the current approach to measuring video across multiple platforms is ineffective and unsustainable. The industry is at a crossroads and we need to be committed – as an industry – to addressing the problem. Based on the turnout and the feedback from the Summit I’d say the industry is ready to roll-up its collective sleeves and work to take control of its own destiny.”

Clarke added, “This was the first of what I hope are many future successful collaborations with CIMM, ANA, 4A’s and the ARF. CIMM is extremely grateful to these organizations and to all of the day’s participants and attendees. We look forward to helping the industry make real progress in the measurement of cross-platform video in the months ahead.”

Several of the presentations as well as a recording of the Summit are available here or by visiting www.cimm-us.org

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