Testing: Industry Wants Cross-Platform Metrics For Video

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MediaPostA new cross-platform video identification system is being readied for testing at the start of the 2012-13 fall season.

The upcoming test of the system, known as TAXI (Trackable Asset  Cross-Platform Identifier) was disclosed at a meeting in New York Tuesday put together by the Coalition For Innovative Media Measurement (CIMM), the Association of National Advertisers (ANA), the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (4As). The meeting attracted several hundred attendees.

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