Online consumers more engaged with TV programming, study finds

Dots_6 Color

Los Angeles Times logo

TV audiences who watch online and through mobile devices may be looking better to advertisers and networks.

A new study by ComScore Inc. and the Coalition for Innovative Media Measurement found that people who watch TV online in addition to the traditional way spend more time consuming the content.

Read More…

More from CIMM

‘Nutrition Label’ For Ad Data Will Spotlight Sources: CIMM’s Clarke (Beet.TV)