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Tag: Measurement & Currency
February 1, 2014
Best Practices
,
Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
April 18, 2013
Best Practices
,
Measurement & Currency
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
June 14, 2011
Improvements
,
Measurement & Currency
Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints
May 1, 2011
Best Practices
,
Measurement & Currency
Best Practices in Cross Platform Advertising Effectiveness Measurement
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