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Tag: Measurement & Currency
May 1, 2023
Research
Improvements
,
Measurement & Currency
Local Television Audience Measurement Study
April 1, 2023
Research
Best Practices
,
Measurement & Currency
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
September 1, 2022
Research
Innovations
,
Measurement & Currency
Summary of Coincidental Study
January 1, 2022
Research
Improvements
,
Measurement & Currency
Industry Perspectives on the Transition to a Multi-currency TV Marketplace
February 1, 2018
Research
Best Practices
,
Measurement & Currency
Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions
February 1, 2017
Research
Best Practices
,
Measurement & Currency
Current Practices in Attribution and ROI Analysis: A White Paper For The Coalition for Innovative Media Measurement and The 4A’s
September 1, 2016
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross-Device and Cross-Channel Identity Measurement
April 18, 2013
Research
Best Practices
,
Measurement & Currency
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
June 14, 2011
Research
Improvements
,
Measurement & Currency
Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints
May 1, 2011
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross Platform Advertising Effectiveness Measurement
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