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Tag: Measurement & Currency
October 28, 2024
Research
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement
October 28, 2024
Public Research
Executive Summaries
,
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement (Executive Summary)
October 23, 2024
Research
Best Practices
,
Measurement & Currency
Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels
September 23, 2024
Public Research
Improvements
,
Measurement & Currency
,
Public Research
Solving Today’s Evolving TV Measurement Puzzle
July 24, 2024
Public Research
Improvements
,
Measurement & Currency
Post Analysis Guidelines for Local TV
April 1, 2024
Public Research
Innovations
,
Measurement & Currency
,
Public Research
Who’s Counting? The Future Role and Value of Panels in US TV Measurement
February 1, 2024
Research
Innovations
,
Measurement & Currency
Smart(er) TV Data for Measurement Initiative
February 1, 2024
Research
Best Practices
,
Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
December 1, 2023
Research
Best Practices
,
Measurement & Currency
Privacy and the Future of TV Advertising
October 1, 2023
Public Research
Innovations
,
Measurement & Currency
Future of ROI and ROAS Measurement
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