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Tag: Best Practices
November 12, 2024
Public Research
Best Practices
,
Data Collaboration
Identity Resolution for Advanced TV and Video Advertising (with ThinkMedium)
October 23, 2024
Research
Best Practices
,
Measurement & Currency
Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels
February 1, 2024
Research
Best Practices
,
Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
December 1, 2023
Research
Best Practices
,
Measurement & Currency
Privacy and the Future of TV Advertising
October 1, 2023
Research
Best Practices
,
Data Collaboration
truth{set} Household Identity Accuracy Project
May 1, 2023
Research
Best Practices
,
Data Collaboration
Television Data Match Rate & Match Bias Study
April 1, 2023
Research
Best Practices
,
Measurement & Currency
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
December 1, 2021
Research
Best Practices
,
Data Collaboration
Combining Set Top Box and Smart TV ACR Data
September 1, 2020
Research
Best Practices
,
Data Collaboration
Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020
February 1, 2018
Research
Best Practices
,
Measurement & Currency
Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions
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