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About
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Members
Team
Governance
Research
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Startup Program
News
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Tag: Best Practices
July 21, 2025
Public Research
Best Practices
,
Innovations
,
Measurement & Currency
Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns
November 12, 2024
Public Research
Best Practices
,
Data Collaboration
Identity Resolution for Advanced TV and Video Advertising
October 23, 2024
Research
Best Practices
,
Measurement & Currency
Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels
February 1, 2024
Research
Best Practices
,
Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
December 1, 2023
Research
Best Practices
,
Measurement & Currency
Privacy and the Future of TV Advertising
October 1, 2023
Research
Best Practices
,
Data Collaboration
truth{set} Household Identity Accuracy Project
May 1, 2023
Research
Best Practices
,
Data Collaboration
Television Data Match Rate & Match Bias Study
April 1, 2023
Research
Best Practices
,
Measurement & Currency
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
December 1, 2021
Research
Best Practices
,
Data Collaboration
Combining Set Top Box and Smart TV ACR Data
September 1, 2020
Research
Best Practices
,
Data Collaboration
Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020
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