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Category: Research
Research available exclusively to CIMM members.
September 1, 2022
Research
Innovations
,
Measurement & Currency
Summary of Coincidental Study
January 1, 2022
Research
Improvements
,
Measurement & Currency
Industry Perspectives on the Transition to a Multi-currency TV Marketplace
December 1, 2021
Research
Best Practices
,
Data Collaboration
Combining Set Top Box and Smart TV ACR Data
September 1, 2020
Research
Best Practices
,
Data Collaboration
Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020
July 1, 2018
Research
Data Collaboration
,
Innovations
TAXI Complete: The Media Industry’s “UPC Code” for Tracking Video Across Platforms
February 1, 2018
Research
Best Practices
,
Measurement & Currency
Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions
January 1, 2018
Research
Data Collaboration
,
Innovations
Open Watermarking of EIDR Identifiers
February 1, 2017
Research
Best Practices
,
Measurement & Currency
Current Practices in Attribution and ROI Analysis: A White Paper For The Coalition for Innovative Media Measurement and The 4A’s
September 1, 2016
Research
Best Practices
,
Measurement & Currency
Best Practices in Cross-Device and Cross-Channel Identity Measurement
October 1, 2015
Research
Innovations
,
Metrics
Total View: Measuring the Changing Video Landscape
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