Open Watermarking of EIDR Identifiers

Dots_6 Color

Open Watermarks Standard

  • CIMM worked with the Society of Motion Picture Television Engineers (SMPTE) to develop a specification for most use cases of audio watermarking and selected a technology provider based upon extensive tests
  • Kantar Media Technology was selected
  • Open Binding of Identifiers (OBID) – standardized technology used to identify content and ads via an open common method
    • Carries Ad-ID and EIDR identifiers
  • OBID-TLC (Time Labels to Content) – standardized technology used to identify content and ad distribution via and open and common method
    • Includes a unique distributor identifier and a time/date stamp of when the content is aired
  • CIMM worked with the Society of Motion Picture Television Engineers (SMPTE) to develop a specification for most use cases of audio watermarking and selected a technology provider based upon extensive tests
    • Suitable for detection via microphone, a hardwired connection, or as a software object embedded in a consumer device
  • Kantar Media Technology was selected
  • The audio watermarking technology does not interfere with:
    • Nielsen
    • Anti-piracy watermarks
    • New ATSC 3.0 (VP1) watermark

Download the
Full Document

More Research from CIMM