Category: Announcements

CIMM authored press releases.

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Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending

Report: Television Data Match Rate & Bias Study

Report: Privacy and the Future of TV Advertising

The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising

CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement

CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement

Comcast Advertising’s Claudio Marcus Joins CIMM Board of Directors

CIMM Adds 26 New Companies, Increases Membership by More Than 50%

CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement

Study Reveals Strong Consensus That Multi-Currency Transition Should Deliver Important Benefits, But Systems and Processes Need to Evolve

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