How Multi-Screen Consumers Are Changing Media Dynamics

The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Innovative upstarts that make TV content available on digital platforms, major media companies enabling their content online and on mobile, and the rapid adoption of smartphones, […]

Smart(er) TV Data for Measurement Initiative

Smart TV data is a vital input for media measurement solutions as it provides a view of traditionaltelevision whose viewing is decreasing and newer over the top (OTT) viewing and activities whoseviewing is increasing, has national representation, and scale of data to support advance buyingand measurement insights. This project’s objective is to assess the various […]

CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement 

CIMM’s Convergent TV Measurement Guide is intended to provide a broad overview of theofferings and methodologies provided by many of the leading TV measurement providersoperating in the US market. It is based on an extensive, six-month process of engagement withthe industry and peer review by a wide range of leading industry stakeholders. It represents themost […]

Combining Set Top Box and Smart TV ACR Data

CIMM elected to execute an industry study to pursue the advancement of measurement andreporting of commingled Set Top Box and Smart TV ACR data. The project goal was as follows: Assess the strengths and weaknesses of Smart TV ACR and Set Top Box data to inform bestpractices for combining them at the household level to […]

TAXI Complete: The Media Industry’s “UPC Code” for Tracking Video Across Platforms

Everyday video content and advertising are being served up to consumers across a complex array of video platforms, including linear/live TV, Digital Video Recorder (DVR), Video on Demand (VOD), Over the Top (OTT) and digital media like YouTube and Facebook. The proliferation of video outlets beyond the first screen has been a boon to consumers […]

Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions

The Coalition for Innovative Media Measurement (CIMM) is interested in understanding the potential for the media and advertising industries to consider moving towards a standardized metric or currency for buying/selling ads across traditional linear TV and digital platforms including on-demand TV content as well as long and short form video on digital platforms. The goal […]

Best Practices in Cross-Device and Cross-Channel Identity Measurement

Through developments in new technology, the advertising and marketing industry hasbeen moving closer and closer to what has been called “People-Based Marketing.”Although it has been discussed for many years, the practice of mapping consumeridentities across all channels (online and offline) and digital devices (PCs, mobile phones,tablets, smart TVs, etc.) has been, until recently, largely focused […]