Author: marzena

December 1, 2021
Announcements

CIMM Announces Development of A Guide to Converged TV Measurement Providers In The US

November 3, 2021
Announcements

CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement

June 8, 2021
Announcements

CIMM Launches Study To Assess Method For Assigning Person Level Demographics To Machine-Level TV Exposure Datasets

April 26, 2021
Press Coverage

MediaPost – Are We Ready To Take The Red Pill?

April 26, 2021
Press Coverage

The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV

April 13, 2021
Press Coverage

Marketing Dive – What AVOD’s growth means for marketers in search of evolving consumers

March 10, 2021
Press Coverage

Cross-Screen Media – CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement

February 4, 2021
Press Coverage

MediaPost – CIMM Day 1: Essence Media Chief Calls For ‘Wholesale’ Measurement Change

February 2, 2021
Press Coverage

MediaPost – Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

January 28, 2021
Announcements

CIMM STUDY IDENTIFIES BEST PRACTICES FOR INTEGRATION OF SET TOP BOX AND SMART TV DATA