Author: marzena

Funding the Fiesta: The Economics of National TV Currency in the US Market

The Measurement is the Message: Effective practices for B2B marketing measurement

Attention Measurement Playbook for Marketers

November 6, 2025
Public Research
Data Collaboration, Measurement & Currency

Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement

The Challenges of Using IP Address for Audience Identification and Measurement

July 21, 2025
Public Research
Best Practices, Innovations, Measurement & Currency

Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

July 1, 2025
Research
Data Collaboration, Improvements, Measurement & Currency

Coming Together: An ambitious vision and plan for the future of the US JIC

June 24, 2025
Public Research
Data Collaboration, Executive Summaries, Innovations, Measurement & Currency

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

June 24, 2025
Public Research
Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

Passing the Baton – Programmatic TV Advertising as a Relay Race