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See also: Tuning

CIMM DEFINITION: The duration that a Set-Top Box or household viewer watches a piece of content. Viewing implies that there is a viewer actively viewing through remote or other Set-Top Box activity.

2: Tuning vs. Viewing issue – viewing is reporting of a person. It is a subset of tuning where there may not be anyone watching even though the set is on. (Source: Nielsen)

See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device Type

CIMM DEFINITION: The television connected to a set-top that is displaying the interactive asset or application. Currently the viewing device is the television connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

 2: Devices which initiated at least one session for a particular VOD asset or set of VOD assets. Today, the device refers to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – At this point in time, the viewing device refers to the set-top connected to the TV. Future Metrics will include additional types of devices. Definition to be expanded in the future to include other VOD-enabled Viewing Devices such as PCs, mobile phones, connected TVs and devices, etc. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Viewing Device, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device Type

CIMM DEFINITION:  An encrypted, unique persistent, anonymous code (such as an encrypted MAC ID) to identify different Viewing Devices when calculating unique viewer metrics. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – A Viewing Device that is returned and re-deployed to another household should be considered as a new Viewing Device when calculating unique user metrics. The methodology for generating a Unique Viewing Device ID is subject to compliance with MVPD privacy policies. Future methodologies for ensuring uniqueness across MVPDs (i.e. no two Viewing Device IDs are the same) need to be developed. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Viewing Device Identifier, Viewing Device, Viewing Device Profile, Viewing Device Type

CIMM DEFINITION: The company that built the Viewing Device and the type of Device. Can also contain versions of firmware and other similar relevant software installed on the device. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device, Viewing Device Type

CIMM DEFINITION: The characteristics and capabilities of that device which can include capabilities such as VOD enabled, iTV enabled, etc. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device

CIMM DEFINITION: Type of Viewing Device on which the VOD content is being watched whether it is a Set-top box, PC, Connected TV, Tablet etc. A unique label specifying the type of device used by the subscriber provisioned to view VOD content. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Buffer

CIMM DEFINITION: Viewing a form of playback without setting the recording through the DVR. Tuning into a program and letting it run and then rewinding back to the beginning without actually recording the content via the DVR. Playback can be fully linear (Live) or used to skip commercials.

NOTE – Is the viewer skipping ads or not skipping ads? Measurement – If viewing asset in the buffer it usually counts as live viewing. Live is viewing within 25 seconds of linear viewing (the industry standard). Viewing in the buffer often includes viewing of commercials whereas in true time shifted viewing, the number of ads viewed is much less. (Source: Dish Network)

CIMM DEFINITION: The tuning records.

NOTE – Are they drawn from the same homes every day?

NOTE – Census level measurement (e.g., FourthWall Media’s Event Stream Collector) measures the same households and Set-Top Boxes  every day, except for subscriber and STB churn, which must be accounted for. (Source: FourthWall Media)

CIMM DEFINITION: An online advertising or marketing technique via digital platforms such as websites that encourages users to pass on a marketing or branding message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.

2: Any advertising that propagates itself. (Source: IAB)

3: Advertising and/or marketing techniques that “spread” like a virus by getting passed on from consumer to consumer and market to market. (Source: IAB)