Viewer Retention Rate

July 23, 2012

See also: Viewer Retention

CIMM DEFINITION: The percentage of opportunity that viewers are engaged with an interactive session defined according to the form of the app. i.e. In-program, in-commercial, telescope, RFI, etc. Presented in minutes/ seconds or number of screen views. Used to measure engagement and stickiness of the app, promotion or advertisement. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Viewer Retention Rate

Company News