Viewer Retention Rate

July 23, 2012

See also: Viewer Retention

CIMM DEFINITION: The percentage of opportunity that viewers are engaged with an interactive session defined according to the form of the app. i.e. In-program, in-commercial, telescope, RFI, etc. Presented in minutes/ seconds or number of screen views. Used to measure engagement and stickiness of the app, promotion or advertisement.  (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)