See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device

CIMM DEFINITION: Type of Viewing Device on which the VOD content is being watched whether it is a Set-top box, PC, Connected TV, Tablet etc. A unique label specifying the type of device used by the subscriber provisioned to view VOD content. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)