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See also: View Later Rate, View Later Total

CIMM DEFINITION: When a viewer chooses to delay viewing of additional content from an interactive asset or app. by selecting the ‘view later’ option. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: View Later, View Later Total

CIMM DEFINITION: Number of View Later compared to total leads. Calculated by dividing the View Laters by Total Leads. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: View Later, View Later Rate

CIMM DEFINITION: The total number of times a viewer chooses to view the VOD asset at a later date. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: View Now Rate, View Now Total

CIMM DEFINITION: The interaction when a viewer selects the ‘view now’ option of an interactive asset or application being viewed on the television. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: View Now, View Now Total

CIMM DEFINITION: Number of View Now compared to total leads. Calculated by dividing the view now’s by total leads. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: View Now Rate, View Now

CIMM DEFINITION: The total number of times the viewer selects the View Now button. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

CIMM DEFINITION: A term in online advertising industry for a metric used to report on how many of the distributed ads were actually viewable (in part, entirely or based on other conditional parameters). (Source: www.wikipedia.org)

CIMM DEFINITION: A person viewing content or ads.

NOTE – There is currently no way to measure viewers on the internet. (Source: IAB)

See also: Viewer Retention Rate

CIMM DEFINITION: The degree to which an interactive session holds or retains the viewer. This can be calculated against the total universe of possible viewers or by the total number of actual interactive viewers. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)