V

See also: Set-Top Box

CIMM DEFINITION: Any device which enables the TV set to access video content. Another term for a Set-Top Box. (Source: Nielsen)

CIMM DEFINITION: Interacting with a video or display ad that permits the viewer to respond to a question (e.g. viewer poll) and/or offer (e.g., coupon, sample, brochure, buy now). The ad runs when viewer initiates a control or trick play (such as pause or fast forward) or clicks on an overlay; may include the ability to save an ad to be viewed later.

See also: Asymmetric DSL, Digital Subscriber Line, High Speed DSL, Symmetric DSL

CIMM DEFINITION: Very high-speed digital subscriber line that utilizes existing copper infrastructure of the telephone companies. VDSL offers video and data transmission rates up to 52 Mbps up to 2,700 feet. (Source: CableLabs)

Version Control

July 23, 2012

See also: Versioning

CIMM DEFINITION: Considered the same as versioning.

Versioning

July 23, 2012

See also: Quality Discrimination

CIMM DEFINITION: The process of adding aspects or qualities to products, services, software, etc. to make them unique, improved, upgraded, customized or otherwise targeted.

Vibranxiety

July 23, 2012

See also: Phantom Vibration Syndrome

CIMM DEFINITION: Another term for Phantom Vibration Syndrome. It is considered a psychological disorder where you feel the vibration of a mobile phone on your person when there is no phone.

Video Capture Cards

July 23, 2012

CIMM DEFINITION: Like a TV tuner. That which accesses video on a device like a television.

Video Game Console

July 23, 2012

CIMM DEFINITION: An interactive entertainment computer or electric device that manipulates the video display signal of a display device (a television, monitor, etc.) to display a game. (Source: IAB)

NOTE – The term video game console is typically used solely for playing video games, but the new generation of consoles may play various types of media such as music, TV shows, and movies. (Source: IAB)

Video Smoothing

July 23, 2012

See also: Smoothing

CIMM DEFINITION: A technique that tries to compensate for the differences in successive backchannel pings from the Set-Top Box for measurement and service purposes

Video Watermarking

July 23, 2012

See also; Digital Watermarking, Watermarking, Signature, Fingerprinting, Audio Watermarking

CIMM DEFINITION: A form of digital identifying code pertaining strictly to video conten

View

July 23, 2012

CIMM DEFINITION: An exposure to a piece of content.

2: Often used as a synonym for impression. Any measurement and reporting of a view should be governed by the impression definition above. (Source: IAB)

NOTE – As a metric, a View is counted each time an individual video asset, whether it be an ad asset or a programming asset, is initiated by a subscriber. A view is counted when the first frame of the VOD asset watched in normal play time. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

View Later

July 23, 2012

See also: View Later Rate, View Later Total

CIMM DEFINITION: When a viewer chooses to delay viewing of additional content from an interactive asset or app. by selecting the ‘view later’ option. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

View Later Rate

July 23, 2012

See also: View Later, View Later Total

CIMM DEFINITION: Number of View Later compared to total leads. Calculated by dividing the View Laters by Total Leads. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

View Later Total

July 23, 2012

See also: View Later, View Later Rate

CIMM DEFINITION: The total number of times a viewer chooses to view the VOD asset at a later date. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

View Now

July 23, 2012

See also: View Now Rate, View Now Total

CIMM DEFINITION: The interaction when a viewer selects the ‘view now’ option of an interactive asset or application being viewed on the television. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

View Now Rate

July 23, 2012

See also: View Now, View Now Total

CIMM DEFINITION: Number of View Now compared to total leads. Calculated by dividing the view now’s by total leads. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

View Now Total

July 23, 2012

See also: View Now Rate, View Now

CIMM DEFINITION: The total number of times the viewer selects the View Now button. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Viewable Impression

July 23, 2012

CIMM DEFINITION: A term in online advertising industry for a metric used to report on how many of the distributed ads were actually viewable (in part, entirely or based on other conditional parameters). (Source: www.wikipedia.org)

Viewer

July 23, 2012

CIMM DEFINITION: A person viewing content or ads.

NOTE – There is currently no way to measure viewers on the internet. (Source: IAB)

Viewer Retention

July 23, 2012

See also: Viewer Retention Rate

CIMM DEFINITION: The degree to which an interactive session holds or retains the viewer. This can be calculated against the total universe of possible viewers or by the total number of actual interactive viewers. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Viewer Retention Rate

July 23, 2012

See also: Viewer Retention

CIMM DEFINITION: The percentage of opportunity that viewers are engaged with an interactive session defined according to the form of the app. i.e. In-program, in-commercial, telescope, RFI, etc. Presented in minutes/ seconds or number of screen views. Used to measure engagement and stickiness of the app, promotion or advertisement.  (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Viewing

July 23, 2012

See also: Tuning

CIMM DEFINITION: The duration that a Set-Top Box or household viewer watches a piece of content. Viewing implies that there is a viewer actively viewing through remote or other Set-Top Box activity.

2: Tuning vs. Viewing issue – viewing is reporting of a person. It is a subset of tuning where there may not be anyone watching even though the set is on. (Source: Nielsen)

Viewing Device

July 23, 2012

See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device Type

CIMM DEFINITION: The television connected to a set-top that is displaying the interactive asset or application. Currently the viewing device is the television connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

 2: Devices which initiated at least one session for a particular VOD asset or set of VOD assets. Today, the device refers to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – At this point in time, the viewing device refers to the set-top connected to the TV. Future Metrics will include additional types of devices. Definition to be expanded in the future to include other VOD-enabled Viewing Devices such as PCs, mobile phones, connected TVs and devices, etc. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Viewing Device, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device Type

CIMM DEFINITION:  An encrypted, unique persistent, anonymous code (such as an encrypted MAC ID) to identify different Viewing Devices when calculating unique viewer metrics. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – A Viewing Device that is returned and re-deployed to another household should be considered as a new Viewing Device when calculating unique user metrics. The methodology for generating a Unique Viewing Device ID is subject to compliance with MVPD privacy policies. Future methodologies for ensuring uniqueness across MVPDs (i.e. no two Viewing Device IDs are the same) need to be developed. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Viewing Device Identifier, Viewing Device, Viewing Device Profile, Viewing Device Type

CIMM DEFINITION: The company that built the Viewing Device and the type of Device. Can also contain versions of firmware and other similar relevant software installed on the device. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Viewing Device Profile

July 23, 2012

See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device, Viewing Device Type

CIMM DEFINITION: The characteristics and capabilities of that device which can include capabilities such as VOD enabled, iTV enabled, etc. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Viewing Device Type

July 23, 2012

See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device

CIMM DEFINITION: Type of Viewing Device on which the VOD content is being watched whether it is a Set-top box, PC, Connected TV, Tablet etc. A unique label specifying the type of device used by the subscriber provisioned to view VOD content. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Viewing in the Buffer

July 23, 2012

See also: Buffer

CIMM DEFINITION: Viewing a form of playback without setting the recording through the DVR. Tuning into a program and letting it run and then rewinding back to the beginning without actually recording the content via the DVR. Playback can be fully linear (Live) or used to skip commercials.

NOTE – Is the viewer skipping ads or not skipping ads? Measurement – If viewing asset in the buffer it usually counts as live viewing. Live is viewing within 25 seconds of linear viewing (the industry standard). Viewing in the buffer often includes viewing of commercials whereas in true time shifted viewing, the number of ads viewed is much less. (Source: Dish Network)

Viewing Logs (Daily)

July 23, 2012

CIMM DEFINITION: The tuning records.

NOTE – Are they drawn from the same homes every day?

NOTE – Census level measurement (e.g., FourthWall Media’s Event Stream Collector) measures the same households and Set-Top Boxes  every day, except for subscriber and STB churn, which must be accounted for. (Source: FourthWall Media)

Viral Marketing

July 23, 2012

CIMM DEFINITION: An online advertising or marketing technique via digital platforms such as websites that encourages users to pass on a marketing or branding message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.

2: Any advertising that propagates itself. (Source: IAB)

3: Advertising and/or marketing techniques that “spread” like a virus by getting passed on from consumer to consumer and market to market. (Source: IAB)

Viral Video

July 23, 2012

CIMM DEFINITION: Online video clips (typically short and humorous) passed via links from one person to another. (Source: IAB)

Virtual Channels

July 23, 2012

CIMM DEFINITION: Links through Interactive Television that work like the internet.  Like a “Walled Garden,” a Virtual Channel is private. Example, TIVO subscribers can access a private channel where they can upload personal information that can be shared.

2: In the digital cable context, a “virtual channel” is an arbitrary channel number that appears to the viewer as a normal, tunable channel, but in reality may map to an entirely different channel number, represent the HD / SD version of a broadcast channel, or map to another service entirely (e.g., the IPG, VOD client, DVR service, or EBIF applications). (Source: FourthWall Media)

3: A specific channel number accessible through the IPG or remote number pad that is the storefront for a particular content provider’s On-Demand content.

Virtual Hosting

July 23, 2012

See also: IP

CIMM DEFINITION: A server that contains several websites, each with its own domain name, that is hosted under a single IP address.

Virtual Private Cloud

July 23, 2012

See also: Cloud, Public Cloud, Hybrid Cloud, Private Cloud

CIMM DEFINITION: When a service provider uses public cloud resources to create their private cloud. (Source: http://searchcloudcomputing.techtarget.com)

Virtual Reality

July 23, 2012

See also: Simulated Reality

CIMM DEFINITION: Particularly in gaming, the ability to create a different, false reality framework within a community.

Virtual Worlds

July 23, 2012

CIMM DEFINITION: Three-dimensional computerized environments that multiple users can explore and interact with via avatars, characters representing themselves. (Source: IAB)

NOTE – Online games like World of Warcraft take place in virtual worlds, but the term is often used to define services that are open-ended and geared for socializing, as opposed to the more goal-oriented environments of online games. (Source: IAB)

Visit

July 23, 2012

See also: Session

CIMM DEFINITION: A single continuous set of activity attributable to a cookied browser or user (if registration-based or a panel participant) resulting in one or more pulled text and/or graphics downloads from a site.

Visit Duration

July 23, 2012

CIMM DEFINITION: The length of time the visitor is exposed to a specific ad, Web page or Web site during a single session. Visitor – individual or browser which accesses a Web site within a specific time period. (Source: IAB)

VOD abbr Video On-Demand

July 23, 2012

See also: Point to point, Unicast, Trick Play

CIMM DEFINITION: A service provided by the operator that enables digital subscribers to access programming on channels that can be viewed at the viewers convenience and that have DVR and addressable capability. Video On-Demand content is delivered to the end user at the time of request via multiple platforms such as cable, satellite, IPTV, Internet, Mobile, etc., Sometimes these channels are pay On-Demand and sometimes they are free On-Demand. Content can be streamed either through a Set-Top Box (allowing viewing in real-time) or downloaded to a device such as a computer or DVR (for future viewing).Internet television, accessed online, is an increasingly popular form of VOD.

2: VOD permits a customer to browse an online program or film catalogue, to watch trailers and to then select a recording for playback. The playout of the selected movie starts nearly instantaneously on the customer’s TV or PC. Technically, when the customer selects the movie, a point-to-point unicast connection is set up between the customer’s decoder (Set-Top Box or PC) and the delivering streaming server. The signaling for the trick play functionality (pause, slow-motion, wind / rewind etc.,) is assured by RTSP (Real-time Streaming Protocol). The most common codecs used for VOD are MPEG-2, MPEG-4 and VC-1. In an attempt to avoid content piracy, the VOD content is usually encrypted. Whilst encryption of satellite and cable TV broadcasts is an old practice, with IPTV technology it can effectively be thought of as a form of Digital Rights Management. A film that is chosen, for example, may be playable for 24 hours following payment, after which time it becomes unavailable. (Source: itvt.com/glossary)

3: The ability for a viewer to pro-actively choose and view a piece of video content at their convenience through any video consumption device, including their television. Content is served and viewed upon request. (Source: Nielsen)

CIMM DEFINITION: The placement of advertising before, within or after Video On-Demand content.

VOD on Broadband

July 23, 2012

See also: iPTV

CIMM DEFINITION: A form of IPTV. Video On-Demand that is delivered via an online broadband connection.

VOD on Cable

July 23, 2012

CIMM DEFINITION: Video On-Demand that is delivered via a cable or Modem, therefore viewable on the television as opposed to video which is delivered to be viewed on the computer or via satellite, IPTV, internet, mobile etc.

VOD on MSO Library

July 23, 2012

See also: Library VOD

CIMM DEFINITION: Video On-Demand offered via MSOs that creates a point of difference from Satellite and Telco companies. Offered in both SD and HD. Culls product from a specific program providers stored library of programs.

VOD Telescoping

July 23, 2012

See also: Telescoping

CIMM DEFINITION: To stop watching linear television and begin the playback of a VOD. It is typically triggered by the viewer responding to an telescoping offer on screen. (Source: FourthWall Media)

CIMM DEFINITION: Telephone service offered via broadband over the internet.

NOTE – As this protocol becomes more prevalent through bundling, does it offer an easier way to measure cross platform?

Vook

July 23, 2012

CIMM DEFINITION: A video book that inserts and blends video into electronic text.

Voting and Polling

July 23, 2012

See also: Advanced Advertising

CIMM DEFINITION: The ability of the viewer to interact with content on the television via the Set-Top Box remote to register opinions, provide information and answer questions.

2: Clickable overlays or enhancements to programming that allow  viewers to input likes and dislikes of show participants, products, issues or other programming elements.

See also: Proportion of Individuals Viewing

CIMM DEFINITION: The proportion that a specific audience watches of a channel, network, time period or any video content out of an average thousand homes.

2: Proportion of individuals viewing within homes where the set is turned on. (Source: Kantar Media Audiences)

CIMM DEFINITION: A programming language designed to be a 3D analog to HTML. (Source: IAB)