See also: Set-Top Box

CIMM DEFINITION: Any device which enables the TV set to access video content. Another term for a Set-Top Box. (Source: Nielsen)

CIMM DEFINITION: Interacting with a video or display ad that permits the viewer to respond to a question (e.g. viewer poll) and/or offer (e.g., coupon, sample, brochure, buy now). The ad runs when viewer initiates a control or trick play (such as pause or fast forward) or clicks on an overlay; may include the ability to save an ad to be viewed later.

See also: Asymmetric DSL, Digital Subscriber Line, High Speed DSL, Symmetric DSL

CIMM DEFINITION: Very high-speed digital subscriber line that utilizes existing copper infrastructure of the telephone companies. VDSL offers video and data transmission rates up to 52 Mbps up to 2,700 feet. (Source: CableLabs)

Version Control

July 23, 2012

See also: Versioning

CIMM DEFINITION: Considered the same as versioning.


July 23, 2012

See also: Quality Discrimination

CIMM DEFINITION: The process of adding aspects or qualities to products, services, software, etc. to make them unique, improved, upgraded, customized or otherwise targeted.


July 23, 2012

See also: Phantom Vibration Syndrome

CIMM DEFINITION: Another term for Phantom Vibration Syndrome. It is considered a psychological disorder where you feel the vibration of a mobile phone on your person when there is no phone.

Video Capture Cards

July 23, 2012

CIMM DEFINITION: Like a TV tuner. That which accesses video on a device like a television.

Video Game Console

July 23, 2012

CIMM DEFINITION: An interactive entertainment computer or electric device that manipulates the video display signal of a display device (a television, monitor, etc.) to display a game. (Source: IAB)

NOTE – The term video game console is typically used solely for playing video games, but the new generation of consoles may play various types of media such as music, TV shows, and movies. (Source: IAB)

Video Smoothing

July 23, 2012

See also: Smoothing

CIMM DEFINITION: A technique that tries to compensate for the differences in successive backchannel pings from the Set-Top Box for measurement and service purposes

Video Watermarking

July 23, 2012

See also; Digital Watermarking, Watermarking, Signature, Fingerprinting, Audio Watermarking

CIMM DEFINITION: A form of digital identifying code pertaining strictly to video conten