July 23, 2012

CIMM DEFINITION: An exposure to a piece of content.

2: Often used as a synonym for impression. Any measurement and reporting of a view should be governed by the impression definition above. (Source: IAB)

NOTE – As a metric, a View is counted each time an individual video asset, whether it be an ad asset or a programming asset, is initiated by a subscriber. A view is counted when the first frame of the VOD asset watched in normal play time. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)