CIMM DEFINITION: A term in online advertising industry for a metric used to report on how many of the distributed ads were actually viewable (in part, entirely or based on other conditional parameters). (Source: www.wikipedia.org)
CIMM DEFINITION: A term in online advertising industry for a metric used to report on how many of the distributed ads were actually viewable (in part, entirely or based on other conditional parameters). (Source: www.wikipedia.org)