Section: V

CIMM DEFINITION: Online video clips (typically short and humorous) passed via links from one person to another. (Source: IAB)

CIMM DEFINITION: Links through Interactive Television that work like the internet.  Like a “Walled Garden,” a Virtual Channel is private. Example, TIVO subscribers can access a private channel where they can upload personal information that can be shared.

2: In the digital cable context, a “virtual channel” is an arbitrary channel number that appears to the viewer as a normal, tunable channel, but in reality may map to an entirely different channel number, represent the HD / SD version of a broadcast channel, or map to another service entirely (e.g., the IPG, VOD client, DVR service, or EBIF applications). (Source: FourthWall Media)

3: A specific channel number accessible through the IPG or remote number pad that is the storefront for a particular content provider’s On-Demand content.

See also: IP

CIMM DEFINITION: A server that contains several websites, each with its own domain name, that is hosted under a single IP address.

See also: Cloud, Public Cloud, Hybrid Cloud, Private Cloud

CIMM DEFINITION: When a service provider uses public cloud resources to create their private cloud. (Source: http://searchcloudcomputing.techtarget.com)

See also: Simulated Reality

CIMM DEFINITION: Particularly in gaming, the ability to create a different, false reality framework within a community.

CIMM DEFINITION: Three-dimensional computerized environments that multiple users can explore and interact with via avatars, characters representing themselves. (Source: IAB)

NOTE – Online games like World of Warcraft take place in virtual worlds, but the term is often used to define services that are open-ended and geared for socializing, as opposed to the more goal-oriented environments of online games. (Source: IAB)

See also: Session

CIMM DEFINITION: A single continuous set of activity attributable to a cookied browser or user (if registration-based or a panel participant) resulting in one or more pulled text and/or graphics downloads from a site.

CIMM DEFINITION: The length of time the visitor is exposed to a specific ad, Web page or Web site during a single session. Visitor – individual or browser which accesses a Web site within a specific time period. (Source: IAB)

See also: Point to point, Unicast, Trick Play

CIMM DEFINITION: A service provided by the operator that enables digital subscribers to access programming on channels that can be viewed at the viewers convenience and that have DVR and addressable capability. Video On-Demand content is delivered to the end user at the time of request via multiple platforms such as cable, satellite, IPTV, Internet, Mobile, etc., Sometimes these channels are pay On-Demand and sometimes they are free On-Demand. Content can be streamed either through a Set-Top Box (allowing viewing in real-time) or downloaded to a device such as a computer or DVR (for future viewing).Internet television, accessed online, is an increasingly popular form of VOD.

2: VOD permits a customer to browse an online program or film catalogue, to watch trailers and to then select a recording for playback. The playout of the selected movie starts nearly instantaneously on the customer’s TV or PC. Technically, when the customer selects the movie, a point-to-point unicast connection is set up between the customer’s decoder (Set-Top Box or PC) and the delivering streaming server. The signaling for the trick play functionality (pause, slow-motion, wind / rewind etc.,) is assured by RTSP (Real-time Streaming Protocol). The most common codecs used for VOD are MPEG-2, MPEG-4 and VC-1. In an attempt to avoid content piracy, the VOD content is usually encrypted. Whilst encryption of satellite and cable TV broadcasts is an old practice, with IPTV technology it can effectively be thought of as a form of Digital Rights Management. A film that is chosen, for example, may be playable for 24 hours following payment, after which time it becomes unavailable. (Source: itvt.com/glossary)

3: The ability for a viewer to pro-actively choose and view a piece of video content at their convenience through any video consumption device, including their television. Content is served and viewed upon request. (Source: Nielsen)

CIMM DEFINITION: The placement of advertising before, within or after Video On-Demand content.