Virtual Worlds

July 23, 2012

CIMM DEFINITION: Three-dimensional computerized environments that multiple users can explore and interact with via avatars, characters representing themselves. (Source: IAB)

NOTE – Online games like World of Warcraft take place in virtual worlds, but the term is often used to define services that are open-ended and geared for socializing, as opposed to the more goal-oriented environments of online games. (Source: IAB)