Virtual Channels

July 23, 2012

CIMM DEFINITION: Links through Interactive Television that work like the internet.  Like a “Walled Garden,” a Virtual Channel is private. Example, TIVO subscribers can access a private channel where they can upload personal information that can be shared.

2: In the digital cable context, a “virtual channel” is an arbitrary channel number that appears to the viewer as a normal, tunable channel, but in reality may map to an entirely different channel number, represent the HD / SD version of a broadcast channel, or map to another service entirely (e.g., the IPG, VOD client, DVR service, or EBIF applications). (Source: FourthWall Media)

3: A specific channel number accessible through the IPG or remote number pad that is the storefront for a particular content provider’s On-Demand content.