Viewing Logs (Daily)

July 23, 2012

CIMM DEFINITION: The tuning records.

NOTE – Are they drawn from the same homes every day?

NOTE – Census level measurement (e.g., FourthWall Media’s Event Stream Collector) measures the same households and Set-Top Boxes  every day, except for subscriber and STB churn, which must be accounted for. (Source: FourthWall Media)