See also: Viewing Device Identifier, Viewing Device Manufacturer, Viewing Device Profile, Viewing Device Type

CIMM DEFINITION: The television connected to a set-top that is displaying the interactive asset or application. Currently the viewing device is the television connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

 2: Devices which initiated at least one session for a particular VOD asset or set of VOD assets. Today, the device refers to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – At this point in time, the viewing device refers to the set-top connected to the TV. Future Metrics will include additional types of devices. Definition to be expanded in the future to include other VOD-enabled Viewing Devices such as PCs, mobile phones, connected TVs and devices, etc. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)