See also: Buffer

CIMM DEFINITION: Viewing a form of playback without setting the recording through the DVR. Tuning into a program and letting it run and then rewinding back to the beginning without actually recording the content via the DVR. Playback can be fully linear (Live) or used to skip commercials.

NOTE – Is the viewer skipping ads or not skipping ads? Measurement – If viewing asset in the buffer it usually counts as live viewing. Live is viewing within 25 seconds of linear viewing (the industry standard). Viewing in the buffer often includes viewing of commercials whereas in true time shifted viewing, the number of ads viewed is much less. (Source: Dish Network)