Category: Research

Research available exclusively to CIMM members.

Strategic Review of Content Measurement

Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels

The Future of Clean Rooms and Data Collaboration

Smart(er) TV Data for Measurement Initiative

Guidelines for Planning and Buying Addressable TV Advertising

Privacy and the Future of TV Advertising

truth{set} Household Identity Accuracy Project

Television Data Match Rate & Match Bias Study

Local Television Audience Measurement Study

CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement