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About
Working Groups
Members
Team
Governance
Research
Events
Memberships
General
Startup Program
News
Login
Category: Research
Research available exclusively to CIMM members.
July 1, 2025
Research
Data Collaboration
,
Improvements
,
Measurement & Currency
Coming Together: An ambitious vision and plan for the future of the US JIC
October 28, 2024
Research
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement
October 23, 2024
Research
Best Practices
,
Measurement & Currency
Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels
April 1, 2024
Research
Data Collaboration
,
Innovations
The Future of Clean Rooms and Data Collaboration
February 1, 2024
Research
Innovations
,
Measurement & Currency
Smart(er) TV Data for Measurement Initiative
February 1, 2024
Research
Best Practices
,
Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
December 1, 2023
Research
Best Practices
,
Measurement & Currency
Privacy and the Future of TV Advertising
October 1, 2023
Research
Best Practices
,
Data Collaboration
truth{set} Household Identity Accuracy Project
May 1, 2023
Research
Best Practices
,
Data Collaboration
Television Data Match Rate & Match Bias Study
May 1, 2023
Research
Improvements
,
Measurement & Currency
Local Television Audience Measurement Study
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