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Author:
StudioJLorne
April 1, 2024
Research
Data Collaboration
,
Innovations
The Future of Clean Rooms and Data Collaboration
February 1, 2024
Public Research
Executive Summaries
Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024
February 1, 2024
Research
Best Practices
,
Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
December 1, 2023
Research
Best Practices
,
Measurement & Currency
Privacy and the Future of TV Advertising
October 1, 2023
Public Research
Innovations
,
Measurement & Currency
Future of ROI and ROAS Measurement
October 1, 2023
Research
Best Practices
,
Data Collaboration
truth{set} Household Identity Accuracy Project
May 1, 2023
Research
Best Practices
,
Data Collaboration
Television Data Match Rate & Match Bias Study
May 1, 2023
Research
Improvements
,
Measurement & Currency
Local Television Audience Measurement Study
January 1, 2022
Research
Improvements
,
Measurement & Currency
Industry Perspectives on the Transition to a Multi-currency TV Marketplace
September 1, 2020
Research
Best Practices
,
Data Collaboration
Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020
