Author: marzena

March 28, 2024
Announcements

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

February 29, 2024
Announcements

Report: Guidelines for Planning & Buying Addressable TV Advertising – CIMM and Go Addressable

February 19, 2024
Announcements

Report: Smart(er) TV Data for Measurement Initiative

February 7, 2024
Announcements

Industry Think Piece: The Future of Media, Advertising, Measurement & Currency

February 7, 2024
Announcements

Industry Think Piece: ROI and ROAS Measurement – Sophistication Ascending

January 4, 2024
Announcements

Report: Television Data Match Rate & Bias Study

December 12, 2023
Announcements

Report: Privacy and the Future of TV Advertising

August 18, 2023
Announcements

The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising

July 31, 2023
Announcements

CIMM Launches New Project to Assess Future Role and Value of Panels for US TV and Cross-Platform Measurement

March 30, 2023
Announcements

CIMM to Assess Opportunities to Enhance the Value of Smart TV Data for Measurement