Tag: Innovations

July 21, 2025
Public Research
Best Practices, Innovations, Measurement & Currency

Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

June 24, 2025
Public Research
Data Collaboration, Executive Summaries, Innovations, Measurement & Currency

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

June 24, 2025
Public Research
Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

Passing the Baton – Programmatic TV Advertising as a Relay Race

Local TV and Video Innovation Showcase

Opportunities for AI in Media Measurement

Who’s Counting? The Future Role and Value of Panels in US TV Measurement

The Future of Clean Rooms and Data Collaboration

Smart(er) TV Data for Measurement Initiative

Future of ROI and ROAS Measurement