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Tag: Innovations
April 14, 2025
Public Research
Data Collaboration
,
Innovations
Passing the Baton – Programmatic TV Advertising as a Relay Race
February 13, 2025
Public Research
Innovations
,
Measurement & Currency
Local TV and Video Innovation Showcase
November 10, 2024
Public Research
Innovations
,
Measurement & Currency
Opportunities for AI in Media Measurement
April 1, 2024
Public Research
Innovations
,
Measurement & Currency
Who’s Counting? The Future Role and Value of Panels in US TV Measurement
April 1, 2024
Research
Data Collaboration
,
Innovations
The Future of Clean Rooms and Data Collaboration
February 1, 2024
Research
Innovations
,
Measurement & Currency
Smart(er) TV Data for Measurement Initiative
October 1, 2023
Public Research
Innovations
,
Measurement & Currency
Future of ROI and ROAS Measurement
September 1, 2022
Research
Innovations
,
Measurement & Currency
Summary of Coincidental Study
July 1, 2018
Research
Data Collaboration
,
Innovations
TAXI Complete: The Media Industry’s “UPC Code” for Tracking Video Across Platforms
January 1, 2018
Research
Data Collaboration
,
Innovations
Open Watermarking of EIDR Identifiers
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