Tag: Data Collaboration

July 1, 2025
Research
Data Collaboration, Improvements, Measurement & Currency

Coming Together: An ambitious vision and plan for the future of the US JIC

June 24, 2025
Public Research
Data Collaboration, Executive Summaries, Innovations, Measurement & Currency

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

June 24, 2025
Public Research
Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

Passing the Baton – Programmatic TV Advertising as a Relay Race

Identity Resolution for Advanced TV and Video Advertising

The Future of Clean Rooms and Data Collaboration

truth{set} Household Identity Accuracy Project

Television Data Match Rate & Match Bias Study

Combining Set Top Box and Smart TV ACR Data

Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020