CIMM DEFINITION: A cooperative group of network advertisers which has developed a set of privacy principles in conjunction with the Federal Trade Commission. (Source: IAB)

Note – The NAI provides consumers with explanations of Internet advertising practices and how they affect both consumers and the Internet. See networkadvertising.org for more information. (Source: IAB)

Naked Domain

July 25, 2012

See also: Domain

Naked Domain: An internet name without the www as a prefix.


July 25, 2012

See also: Slivercasting

CIMM DEFINITION: Choosing and feeding out different content to different segments of viewers based on demographic, geographic or lifestyle profiles.

2: A term also used to describe cable networks and their position in the marketplace vis a vis broadcast networks. Cable networks generally program and appeal to special interest sub-sets (and therefore narrow and niche segments) of the viewing population such as music or gardening or cooking, for example.

CIMM DEFINITION: The ability on both a national and local level to estimate viewing and usage performance based on a sample.

National Roll Up

July 25, 2012

CIMM DEFINITION: National roll up is the process of matching time zone and local schedules to produce reliable and accurate national program and spot measurement.  Unscheduled delays, differences in markets are accounted for by using as-run data as well as auditing spot start times with our fast forward data (does viewership line up as expected with spots at higher fast forward periods). (Source: TIVO)

Native Application

July 25, 2012

CIMM DEFINITION: Typically an application which is written for the operating system of a receiver (Set-Top Box) rather than the middleware standard that may also be running on the receiver. ETV User Agents are implemented as native applications.  (Source: Unisoft)

Native HD

July 25, 2012

See also: High Definition Television

CIMM DEFINITION: Refers to content filmed in HD, and does NOT apply to converted material.

Natural Interference

July 25, 2012

See also: Jamming, Interference, Noise, Atmospheric Interference

CIMM DEFINITION: Electromagnetic interference with a signal that is causes by natural disturbances or phenomena that occurs outside the atmosphere of the earth.

Navigation Display Ad

July 25, 2012

CIMM DEFINITION: Non-video ad unit that is embedded in navigation interface or content; may include ability to click to video ad.


July 25, 2012

See also: Electronic Programming Guide, Interactive Program Guide

CIMM DEFINITION: Similar to EPG or IPG, an navigator may offer some additional services and applications outside of the core TV guidance functionality including VOD services, virtual channel, customer care. (Source: FourthWall Media)

NCC Media

July 25, 2012

CIMM DEFINITION: NCC Media is the ad sales, marketing and technology organization that represents MVPDs in every U.S. market. NCC Media meets marketers’ needs to target consumer prospects efficiently and effectively in the communities where they live. (Source: MRC)

nDVR abbr Network DVR

July 25, 2012

CIMM DEFINITION: A digital recording device application that is located at the operator’s location and not as a box in the subscriber’s home.

2: A DVR that resides on a network at a distributor’s plant. Users do not need any additional hardware in the home in order to use DVR features. (Source: Nielsen)

Near Live Viewing

July 25, 2012

See also: Trick Play

CIMM DEFINITION: One possible trick play mode where viewing is paused for a short period of time so the viewer can watch in replay mode as close as possible to the live airing, without viewing being live.

2: Time-shifted viewing within one hour of air time. (Source: TIVO)

NOTE – Is a one second delay considered a “near live” viewing?

See also: Negative Interaction Total

CIMM DEFINITION: The number of negative interactions as a percentage of impressions. Calculated by dividing the negative interactions by the total number of impressions (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: Negative Interaction Rate

CIMM DEFINITION: The total number of instances when the “exit”, “no” “tune away” and “cancel” option is chosen by the viewer after the initial appearance of an interactive application on the TV screen. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)


July 25, 2012

CIMM DEFINITION: A term that is used to describe the informal rules of conduct (“do’s and don’ts”) of online behavior. (Source: IAB)

Network Based Targeting

July 25, 2012

See also: Client Based Targeting

CIMM DEFINITION: Feeding the same ad to a network of viewers as opposed to being able to target ads to specific households or Set-Top Boxes, which is Client Based Targeting. (Source: BigBand Networks)

NOTE – Network based targeting is already a method of TV ad targeting that is done by selecting which ad to run on a selected set of networks. Probably should include a definition for Day / Day-part Based Targeting which involves a method of TV ad targeting that is done by selecting which ad to run on selected days / dayparts. (Source: Visible World)

See also: MAC Address

CIMM DEFINITION: Changeable datapoints that are provided by the network. Can include such identifiable user elements as IP Address, or MAC ID or Channel Map.

Network Fabric

July 25, 2012

See also: Switching Fabric

CIMM DEFINITION: An underlying computer architecture  that enables the effective trafficking of signals, feeds, content or other applications that travel through the operating system.


July 25, 2012

CIMM DEFINITION: In Video On-Demand, New is the Icon / identifier to designate that programming has recently become available for viewing. Length of time for “new” is configurable by MSO to allow for content differences, e.g., episodic TV vs. movies, or other considerations.

New Buy GRP

July 25, 2012

CIMM DEFINITION: TRA metric in the context of a rebuy. Refers to gross ratings points in the improved buy based on TRA. (Source: TRA)

New Buy TRP

July 25, 2012

CIMM DEFINITION: TRA metric in the context of a rebuy. Refers to target rating points in the improved buy based on TRA. (Source: TRA)

New Reach

July 25, 2012

See also: Reach & Frequency

CIMM DEFINITION: TRA metric in the context of a rebuy. Refers to the percentage of households that the ad schedule would reach in the new buy. (Source: TRA)


July 25, 2012

CIMM DEFINITION: An electronic bulletin board devoted to talking about a specific topic and open to everybody. Only a handful of newsgroups permit the posting of advertising. (Source: IAB)

See also: Bar Codes

CIMM DEFINITION: A low power technology for phones that beams and receives wireless information from up to four inches away. Provides a scanning capability for bar codes.

2: Short range wireless transmitting technology that connects a smartphone to a receiver to transfer data (CIO Magazine)

No Play

July 25, 2012

See also: Perfect Play

CIMM DEFINITION: A TRA metric – How many households tuned to the program before and after the ad but did not tune into the ad. (Source: TRA)

CIMM DEFINITION: Nielsen Online Campaign Ratings (NOCR) is an online measurement that provides advertisers with Internet audience reach and frequency data comparable to Nielsen’s television ratings, including Gross Rating Points (GRPs). (Source: Nielsen)

CIMM DEFINITION: Data that are being collected anyway before being used for research purposes, such as set-top box data, point of purchase scanner records and other household level purchase data already collected for non-research purposes. (Source: TRA, trademarked term)


July 25, 2012

See also: Zone, MAC Address

CIMM DEFINITION: Point in a cable television system that interconnects traditional coaxial cable and fiber-optics. The place where an optical signal is converted to a radio frequency (RF) signal, or vice versa. (Source: CableLabs)

2: In Set-Top Box measurement it is the level of sample or census size of less than a certain number of television homes for Set-Top Box data measurement or reporting purposes. Granularity from Zone level to Node to a household level to a set level.

3: In computing, a node is a unique processing location device that has a unique identifier such as MAC Address.

4: “In a digital cable context, a node is the switching station that converts the fiber optic signal from the head end into the electrical signal transmitted over coaxial cable on the proverbial “last mile” of a Hybrid-Fiber-Coax (HFC) distribution network. Ideally, such a node services approximately 500 homes, but in practice nodes may service up to 1000 to 1500 homes. The return path bandwidth is shared by all homes in a node.” (Source: FourthWall Media)


July 25, 2012

See also: Jamming, Spectrum Spread, Interference, Natural Interference

CIMM DEFINITION: As applied to Set-Top Box data measurement, noise is the ancillary, unmeasurable points of data that create large margins of error in measurement. It is said to result from having too small a sample size. “Noise” diminishes as the dataset moves from a sample to a full all-inclusive census.

2: The word “noise” is a carryover from audio practice. Refers to random spurts of electrical energy or interference. May produce a “salt-and-pepper” pattern over the picture. Heavy noise is sometimes called “snow.” (Source: CableLabs)


July 25, 2012

CIMM DEFINITION: Not having digital capabilities such as a wide choice of viewing channel options, DVR and On-Demand. Similar to analog.

Non-Linear Ads

July 25, 2012

CIMM DEFINITION: Ads that run at the same time as the programming and allows viewers to choose between watching the ad or the program. Can include In-Program Ad placement or Banners and Skins.

2. This usually refers to time shifted ad content either front loaded to a DVR, accessed via the internet, or long form VOD ad content (pre or post rolled) such as movie trailers or auto ads) etc., (Source: Rentrak)

3: Ads that are not inserted in the linear TV programming, e.g. pre-roll ads in VOD. (Source: FourthWall Media)

Non-Linear TV

July 25, 2012

See also: Non-Linear Programming

CIMM DEFINITION: Same definition as Non-Linear Programming.

Non-Registered User

July 25, 2012

CIMM DEFINITION: Someone who visits a Web site and elects not to, or is not required to, provide certain information, and hence may be denied access to part(s) of the site. (Source: IAB)

Non-Responding Boxes

July 25, 2012

See also: Faulting

CIMM DEFINITION: Those Set-Top Boxes  that, because of a (temporary) problem, do not report any data back to the data provider.

Non-Response Bias

July 25, 2012

CIMM DEFINITION: The lack of or under-representation of a specific segment of the viewing audience or the sample which can lead to erroneous research conclusions about overall behavior because the omitted segment has different viewing behaviors or patterns than the rest of the population. This can be due to such things as equipment malfunction or failure or a lack of cooperation by the viewer / subscriber.

NOTE – Does not exist in STB data? Non-response bias can exist in STB data if the sample of STBs is not representative of the targeted audience. However, in as much as the STB data enabled households are representative of the targeted segment, it should overcome issues of non-response bias. (Source: Visible World)


July 25, 2012

CIMM DEFINITION: Those, often older, televisions that do not have a Set-Top Box attached to it. These televisions are often located in parts of the home like the children’s room, kitchen, garage or attic where viewing is limited to analog signals or the television only is attached to a playback device. This sub-set of television sets are not counted in the Set-Top Box data because there is no return path data available from their viewing usage. Said to currently represent 10% of all US TV households and is continuing to diminish.

Non-Streaming Video

July 25, 2012

See also: Streaming Video

CIMM DEFINITION: Video that must be completely downloaded first before it can be viewed. Therefore the video is not delivered in real-time. The video may be delivered via a download link that requires a certain type of media player. Form of internet delivery via a computer.

NOTE – Video can be delivered via download to a STB or DVR. (Source: TIVO)


July 25, 2012

CIMM DEFINITION: Short for “no mobile phone phobia”, it is the irrational fear of losing or being without one’s cellphone.

See also: Frames

CIMM DEFINITION: Page impressions which should be excluded from traffic or measurement reports, such as unsuccessful transfers of requested documents, successful transfers of requested documents to a robot or spider, and/or pages in a frame set. (Source: IAB)

Normalize (the Data)

July 25, 2012

See also: Data Cleansing, Scrubbing the Data, Harmonize the Data

CIMM DEFINITION: The process of organizing data in various groupings so as to eliminate redundancy.

2: In creating a database, normalization is the process of organizing it into tables in such a way that the results of using the database are always unambiguous and as intended. Normalization may have the effect of duplicating data within the database and often results in the creation of additional tables. (While normalization tends to increase the duplication of data, it does not introduce redundancy, which is unnecessary duplication.) Normalization is typically a refinement process after the initial exercise of identifying the data objects that should be in the database, identifying their relationships, and defining the tables required and the columns within each table. (Source: searchsqlserver.com)

See also: Base Switching Subsystem

CIMM DEFINITION: Part of the GSM core network that manages call switching and other mobile phone functions. It allows mobile devices to communicate with each other in multiple unfixed locations.

See also: Coordinated Universal Time Code

CIMM DEFINITION: A protocol that uses algorithms to synchronize the time of a computer clock or other electronic devices with an internal clock with other devices within a network. Uses Coordinated Universal Time Code (UTC) to help in the synchronization of time often to a fraction of a millisecond.

NTSC abbr National Television Systems Committee: Committee, that defined the analog, color television, broadcast standard used today in North America. The standard TV format for North American television transmission is named after this standards committee; the format is 525 lines in a 4-MHz video bandwidth. All TV sets sold in North America are compatible. (Source: CableLabs)

Number of Insertions

July 25, 2012

CIMM DEFINITION: The number of airing instances of the advertising creative contained in the report group. (Source: TRA)

CIMM DEFINITION: A TRA metric in the context of a new buy – The number of spots that would air in the new campaign. (Source: TRA)

CIMM DEFINITION: A TRA metric – The number of spots that aired in the original campaign. (Source: TRA)

Number of Telecasts

July 25, 2012

CIMM DEFINITION:  The number of times a program aired during the measurement period of the report. (Source: Kantar Media Audiences)

CIMM DEFINITION: Average number of viewing sessions per day among viewers. (Source: Kantar Media Audiences)