C

CIMM DEFINITION: Integration of clickstream data from differing sources – ingest and harmonize data into one internally consistent form. (Source: TRA)

2: On the internet, canonicalization of a URL assures that however many URLs are available to get to the destination document, that document resides in only one final address.

See also: STB On / TV Off

CIMM DEFINITION: The agreed upon amount of time that the Set-Top Box is on before it is decided that no one is watching the television because the television set is turned off.

2: Part of a process by which abnormally long viewing records are edited to fall in line with known viewing behavior. (Source: Kantar Media Audiences)

NOTE – What protocols should be used to decide on when there is SOSO?

NOTE – Current processors offer varying solutions. Nielsen matches streams to the people meter boxes. Kantar Media Audiences, TIVO and Rentrak use a series of algorithms. Another company will use an entirely different data source that is currently in development.

NOTE – The TV On/Off buttons in current digital cable Remote Controls generate signals that are filtered out by IR drivers in the STB, and are not accessible to application level software. Also, FourthWall Media generates custom behavioral models per Set-Top Box to estimate the probability of viewers actively paying attention to content. This probability estimate is provided in addition to the complete stream of measurement data to aid editing by subsequent data processors. (Source: FourthWall Media)

See also: Capping

CIMM DEFINITION: A statistical function or formula (often proprietary) that calculates when a viewer has stopped viewing even though the Set-Top Box is still on.

See also: Capping, Capping Algorithm

CIMM DEFINITION: The agreed upon amount of time that the Set-Top Box is on without any click on a remote before it is decided that no one is watching the television because the television set is turned off.

2: TV assumed off if channel remains unchanged for a long period of time. Length of time is set off by capping level. (Source: Kantar Media Audiences)

3: The agreed upon time that measurement to a network or program is discontinued because the Set-Top Box is on but the television set is turned off. (Source: TIVO)

NOTE – Would vary by network and program. No standards are in place.

NOTE – Such levels may be set for different situations and household types for greater precision. Unnecessary when viewer turns off TV using TIVO remote in TIVO and TRA systems. TRA uses a Capping Algorithm to decide on a case by case basis how to determine the most appropriate capping rules. (Source: TRA)

NOTE – For the purpose of establishing a consistent baseline metric, it may be useful to use a predetermined time of inactivity with the STB as a parameter that is used to get a consistent metric across providers (e.g. No user initiated STB activity in the last XX minutes). (Source: Visible World)

NOTE – If remote clicks are used to show presence, then any click should be  ok including volume changes, mute, info, etc., (Source: Invidi)

See also: Closed Captioning, Open Captioning

CIMM DEFINITION: The text version of the spoken word. Captioning allows audio and video content to be accessible to those who do not have access to audio. Though captioning is primarily intended for those who cannot hear the audio, it has also been found to help those who can hear audio content and those who may not be fluent in the language in which the audio is presented. (Source: www.webaim.org)

CIMM DEFINITION: A continuous signal, or waveform, at a certain frequency on a circuit, or within a certain frequency range, and that can be modulated to support an information-bearing signal. In addition to carrying the information signal (which the transmitter impresses on the carrier by varying the signal in some fashion) the carrier also can support signaling and control information used to coordinate and manage various aspects of network operations. A carrier also is known as a carrier wave. (Source: Webster’s New World Telecom Dictionary Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana)

2: A company that provides information transport services.

CIMM DEFINITION: A division of the Council of Better Business Bureaus that reviews advertising and promotional material directed at children in all media. See caru.org for more information. (Source: IAB)

CIMM DEFINITION: A complete listing of all titles/programming available to viewers via a specific source, in this case available On-Demand.

See also: Pitcher

CIMM DEFINITION: A hardware product that is used to receive On-Demand assets by an MSO and/or aggregator. The On-Demand assets are received from the pitcher.