Cable Converter

July 21, 2012

See also: Set-Top Box, Digital Television Adaptor

CIMM DEFINITION: An early term for a type of Set-Top Box. It is an electronic device attached to the television set that converts the feed into an analog signal that is then viewable on non-digital sets. Currently a Cable Converter box also unscrambles digital signals.

2: Equipment in the homes of cable subscribers used to convert cable signals to normal TV channels. “Addressable” cable converters also allow cable operators to activate, disconnect or unscramble the signal received by a subscriber. (Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Cable Converter

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