See also: Optimization, Media Optimization

CIMM DEFINITION: Campaign optimization involves the use of data and business rule driven systems that require the input of a media plan and related estimated audience data, definition and data associated with advertiser and campaign specific target consumer segments, along with minimum levels of desired message reach/frequency, or other campaign related constraints. The systems then considers all of this input to automate optimal message allocation across all media vehicles and/or addressable geographies (Source: Visible World)