See also: Capping, Capping Algorithm
CIMM DEFINITION: The agreed upon amount of time that the Set-Top Box is on without any click on a remote before it is decided that no one is watching the television because the television set is turned off.
2: TV assumed off if channel remains unchanged for a long period of time. Length of time is set off by capping level. (Source: Kantar Media Audiences)
3: The agreed upon time that measurement to a network or program is discontinued because the Set-Top Box is on but the television set is turned off. (Source: TIVO)
NOTE – Would vary by network and program. No standards are in place.
NOTE – Such levels may be set for different situations and household types for greater precision. Unnecessary when viewer turns off TV using TIVO remote in TIVO and TRA systems. TRA uses a Capping Algorithm to decide on a case by case basis how to determine the most appropriate capping rules. (Source: TRA)
NOTE – For the purpose of establishing a consistent baseline metric, it may be useful to use a predetermined time of inactivity with the STB as a parameter that is used to get a consistent metric across providers (e.g. No user initiated STB activity in the last XX minutes). (Source: Visible World)
NOTE – If remote clicks are used to show presence, then any click should be ok including volume changes, mute, info, etc., (Source: Invidi)
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